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What is noble purpose?

A noble purpose is a declarative statement about the impact your organization has on customers. But more than a mere message, Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists.

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  • A Letter for the Special Ones

    Intellectually, you know that other people adore their children.  In fact, it’s in your best interest to want people to adore their children.  When people love and care for their children, the world benefits.  Social science backs this up.  People who care about their children make their best effort.

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