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What is noble purpose?

A noble purpose is a declarative statement about the impact your organization has on customers. But more than a mere message, Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists.

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  • 3 Reasons People Quit That Have Nothing To Do With Money

    In a recent study, 89% of employers assume that their employees leave for more money elsewhere.  But in reality, studies from Gallup and the Incentive Research Foundation reveal only 12% of employees actually earn more from their next company. In my experience, people become demotivated first. The decision to.

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